For more about the importance of the different fields, please read this article
StoreID (Required)
- This is the ID/Code to identify the location. Preferably the same as in the customer’s CMS.
- PinMeTo allows you to set ID’s up to 36 characters. A character is a number, letter or special character such as a hashtag. However, if your ID is longer than 10 characters and it’s not only containing digits, you’ll have to set a separate StoreID for Facebook as this network is only compatible with digits, from 0 to 9, up to 10 digits.
- More information here
Storefront Name (Required)
- Name of the location.
Facebook Custom name – disabled by default – optional to be enabled
- This is used if you want to enable a separate location name just for Facebook (our onboarding specialists can advise you if you need to use it)
Google Custom name – disabled by default – optional to be enabled
- This is used if you want to enable a separate location name just for Google (our onboarding specialists can advise you if you need to use it)
Location descriptor (Used internally and on Facebook)
- Location descriptor for this store. This will appear in parenthesis after the Storefront name and should only be used if the location has a special location that is not clear from its city or street address. (e.g. if it’s inside a shopping mall or if it’s best identified by its neighbourhood.)
Short description (Used on Facebook, HERE and TomTom)
- Short description of the local store or your brand
- max 240 characters
- Please note that emojis and characters with modifiers commonly used in some languages such as ü or ñ are counted as 2 or more characters by the networks.
Long Description (Used on Here, TomTom, Apple, Bing, Google)
- Description of the local store or your brand
- max 750 characters
- Please note that emojis and characters with modifiers commonly used in some languages such as ü or ñ are counted as 2 or more characters by the networks.
Street Address (Required)
City (Required)
State
Postal Code (Required)
Country (Required)
- Preferably use the ISO 3166-1 alpha-2 code, with the country name in English and with proper capitalisation (eg. “Sweden,” instead of “Sverige” or “sweden”)
Latitude (Required) – example: 55,58692722
Longitude (Required) – example: 12,9181948
Phone – example: +46 765 456789
Email – Email address on which your customers can contact you
Webpage
Monday to Sunday hours
- 0000-2400
- For example: opening hours 9:00 AM to 4:00 PM would be “0900-1600”
- Multiple spans are allowed but must be separated by “*;”**
- For example: 1130-1300; 1500-2300
- To mark the location as closed, leave the field empty
Always open
- Yes or y or true
- Overrides opening hours field
Permanently Closed
- Yes or y or true
Opening date
- format example: 2020-09-18
Wi-Fi SSID (Only shown on Facebook)
- So customers can see whether a location provides WiFi. Currently only shown on Facebook.
- max 32 characters